Bona Fide has developed icons which allow you to quickly identify each product's eco-attributes. Each unique icon includes our own definition as an educational component to your shopping experience. This increases your awareness about how to be a conscious consumer and how the products you buy impact the environment. You may also "shop by icon" as another method of locating products with a specific eco-attribute.
Products with the icon "vegan" are made without using animal parts, animal by-products, or animal testing. This icon is used with products that have the potential to be (but are not) made using animal parts, by-products, or animal testing.