Bona Fide has developed icons which allow you to quickly identify each product's eco-attributes. Each unique icon includes our own definition as an educational component to your shopping experience. This increases your awareness about how to be a conscious consumer and how the products you buy impact the environment. You may also "shop by icon" as another method of locating products with a specific eco-attribute.
Products with the icon "reduces energy" either directly or indirectly use less energy. Reducing energy not only helps the environment but saves you money, too. Direct energy reduction devices include LED light bulbs and Smart Strip Power Strips, which are more energy efficient than incandescents and conventional strips. Examples of indirect energy reduction are using laundry drying racks and hand-crank radios/flashlights which completely replace their alternatives (using a dryer and battery operated products).