Bona Fide has developed icons which allow you to quickly identify each product's eco-attributes. Each unique icon includes our own definition as an educational component to your shopping experience. This increases your awareness about how to be a conscious consumer and how the products you buy impact the environment. You may also "shop by icon" as another method of locating products with a specific eco-attribute.
Products with an "organic" icon are comprised of at least 95% organic materials and have a certification by a third party agency, details of which can be found on the product itself. Organic products are best for the environment because they greatly reduce the use of pesticides and foster sustainable agriculture.