Bona Fide has developed icons which allow you to quickly identify each product's eco-attributes. Each unique icon includes our own definition as an educational component to your shopping experience. This increases your awareness about how to be a conscious consumer and how the products you buy impact the environment. You may also "shop by icon" as another method of locating products with a specific eco-attribute.
Products with the icon "certified fair trade" are produced by a company or group that has been certified by one of the many fair trade organizations, including (but not restricted to): Fair Trade Labeling Organization (FLO), TransFair USA (FLO member), World Fair Trade Organization (WFTO), and the Fair Trade Federation (FTF) and bears the logo of certification. Fair trade is a way to gain greater partnership and equity for international trade by implementing socially responsible standards, including fair labor practices which provide workers an opportunity to earn a living wage, a right to unionize, a safe and healthy working environment, and reasonable work hours while prohibiting child and slave labor.